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Baby Phat Has Officially Relaunched

Baby Phat Has Officially Relaunched   Great news, Baby Phat is back! The iconic streetwear brand for women that was originally founded by Kimora Lee Simmons is coming back for round two.  The after the fashion mogul reacquired the brand back in June.  and relaunched with her daughters Aoki Lee and Ming Lee as the face of the new Baby Phat campaign, which sold out within 24 hours on Forever21.com. “Our strategy is tied to embracing all the exciting things that have happened in the market so that Ming Lee and Aoki Lee can tell their story to a new generation of young women, some of whom may not have even been born during our first go around,” Kimora says.  The new line will include an updated version of the Baby Phat tracksuit as well as windbreakers, oversized hoodies, and knitwear separates, priced between $70 and $300. What do you think about the relaunch of Baby Phat? What vintage brand would you like to see make a comeback?


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