Beyonce Signs a Partnership With Adidas
April 5, 2019 9:39AM EDT
Beyonce Signs Adidas Deal Unlike Drake, Beyonce has chosen stripes over checks and signed a partnership deal with Adidas. The “multi-layered” deal includes a signature shoe, an apparel deal for her Ivy Park clothing brand, and a creative partner opportunity. “This is the partnership of a lifetime,” Beyonce said of the deal. “Adidas has had tremendous success in pushing creative boundaries.” Which do you prefer Adidas or Nike? Do you think Kanye and Beyonce will collaborate on some Adidas gear?