This is a challenge based upon a make believe character seen in this video above, that encourages children and young adult to perform acts that may involve, hurting themselves and others. The scariest things about these challenges that they scary children from telling their parents about the challenge. Saying that Momo will come to get you if you talk to parents about it, which is creepy as hell in my opinion, and makes this whole thing sound like a plot in a horror film. Beware parents!!! These challenges are popping up on Youtube and other Social Medias. It’s already led to one fatality over seas.