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Poorly-Wrapped Gifts Get a Better Response, Study Says

Poorly-Wrapped Gifts Get a Better Response, Study Says . University of Nevada researchers say presents that are neatly wrapped increase a recipient’s expectations. The analysis can be found in the ‘Journal of Consumer Psychology.’. Fans of the Miami Heat were used in the study. One group of fans was given mugs with their team’s logo. Mugs with the Orlando Magic logo were given to another group. Positive reactions were noted even when a Heat fan received a Magic mug that was wrapped poorly. Our research found when gifts are wrapped neatly, and given to a friend, it raises the expectations of the gift inside, resulting in our friends liking the gift less, Study researcher Jessica Rixom, via ‘New York Post’. However, with sloppy wrapping, our friends set their expectations lower and will actually like the gift more, Study researcher Jessica Rixom, via ‘New York Post’

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