Rihanna and LVMH Confirm Fashion Label Rihanna and LVMH have officially confirmed their new luxury fashion brand. Of course, the line will be called Fenty. Rihanna says the new fashion line is “an incredibly special moment” and it’s “a unique opportunity to develop a fashion house in the luxury sector, with no artistic limits. I couldn’t imagine a better partner both creatively and business-wise, and I’m ready for the world to see what we have built together.” Watch fenty.com for the designs to start popping up. Do you consider Rihanna one of the most stylish people right now? Have you purchased any of her products?