Whole Foods Market Cutting Prices on Wednesday You might be able to save a little bit of money the next time you shop at Whole Foods Market. The Amazon-owned store will cut prices on hundreds of items starting Wednesday. You’ll see the discounts on a lot of produce items like greens, tomatoes and tropical fruits. Customers could notice up to a 20 percent savings. These price cuts are for everyone, not just those who subscribe to Amazon Prime. What is the most money you’ve spent at Whole Foods? Did you only have a few items? Will the price cut tempt you to shop there more often?